Let’s be real.

The average five-year-old today can swipe a screen before they can climb a tree.

We’ve created a generation of tiny adults — programmed, polished, and permanently supervised. Their schedules are packed tighter than a CEO’s calendar. Gymnastics. Swimming Lessons. Little Kickers. Meanwhile, the last time they played in the mud? Can’t remember. Maybe never.

And here’s the punchline: we call this enrichment.

Let us say it louder for the everyone in the back…

Children are not a productivity project. They’re a wild thing. And wild things need the wild.

It all begins with an idea.